Thursday, June 21, 2007

MySpace - It isn't just for kids anymore...

In a study just released by Institute for Corporate Productivity (i4cp), 65% of all business professionals are using personal and professional online social networking sites.

"We expected to see a number of respondents utilizing social networking sites like MySpace and Facebook for personal reasons, but we were intrigued at the high percentage of business professionals that use social networking for professional purposes," says Jay Jamrog, i4cp's SVP of Research. "In an age where more and more employees work remotely and people frequently change companies, it makes sense that the business community would turn to the Web to stay connected."
So, you may be wondering, what sites are the most popular with these respondents? For "professional" networking, it's LinkedIn (my personal favorite), Yahoo 360, and MySpace (yes, people are using MySpace for work-related networking.) For "personal" networking, it's primarily MySpace (again) and Facebook.

Also, a lot (more than 50%) of companies are now using these same sites to connect with their employees (both on-site and the ones working off-site/remotely) and allow them to stay up-to-date on company information. And, almost half of these same companies are using these sites to connect with potential clients.

AND, something that I've known for a LONG time... many are using LinkedIn and MySpace to help with finding their next job. These connections can provide tips, leads, and in-roads with the company of your dreams!

Personally, I use LinkedIn to connect "professionally" and I use MySpace for more informal connecting (although, I also post work-related info/updates on MySpace - I utilize their blog function with links to this blog and my website.) In fact, if you want to connect with me on LinkedIn, please email me an invite! I'm what is known as a LION (LinkedIn Open Networker) and, as such, I accept any and all invites.

Incredible. MySpace - it's not just for kids anymore!

- Comments welcome

Mary Stewart McGovern
President
Stewart McGovern Enterprises
http://www.stewartmcgovern.com/
mary@stewartmcgovern.com

*****To order Mary's new eBook, go to http://www.stewartmcgovern.com/!

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